Automotive Internet Training

eBusiness for Dealership Leaders
Audience: Dealers, GM’s & Sales Managers

This workshop will help your dealership leaders know the “why’s, what’s, how’s and who’s” of managing a lucrative and effective Internet initiative.

  • Best Practices and website essentials for ALL profit centers of the dealership
  • Understanding where leads come from and which leads are the best
  • Structure and process of a highly profitable Internet initiative
  • Reputation Management and being ‘found’ on a Search Engine
  • Measurement and Management
  • Mobile (.mobi) sites

 

eBusiness for New Internet Managers
Audience: New Internet Managers

Basic Training for Sales Associates who are new to eBusiness.

  • Website basics and necessities
  • Lead Sources and Measurement
  • Lead Response and closing sales for profit
  • ‘A Day in the Life’

 

eBusiness for Experienced Internet Managers
Audience: Skilled Internet Managers

Best practices for Internet Sales Managers who have some years of experience and want to improve closing ratios and grow their business.

  • Website best practices
  • Leads best practices
  • Process best practices
  • Social Media best practices
  • Measurement
  • Mobile (.mobi) sites

 

Website Admin Training
Audience: Website Internet Managers

Learn how to utilize the admin tool to manage your website.

  • Create Specials
  • Upload Banners and Videos
  • Create Custom Pages
  • Manage look of website

 

eBusiness for Fixed Ops Managers
Audience: Dealers, GMs, Service & Parts Managers and Directors

Understand how dealership website promotes Fixed Ops revenue and retention.

  • Parts & Service Dealership Website Presence
  • Service Scheduler Best Practices and Process Management
  • Selling Parts & Accessories Online
  • Fixed Ops BDC

 

Search Engines and Social Media
Audience: Dealers, GMs, Internet Managers

Google has changed the way people are able to view your website. Do you know what these changes mean to you? Everybody is talking about Facebook, Twitter, Blogging – but, do they sell cars? We’ll show you how to use these tools and how highly effective dealerships across the country are getting involved in Consumer Generated Media. We’ll discuss the three goals of Social Networking and the need for Dealers to manage their online reputation.

  • Google Places
  • Optimizing your website
  • Optimization techniques outside your website
  • Google Analytics
  • Facebook; Twitter; Blogs – the message
  • What Social Media can do for your SEO
  • Domain piracy and how to control it
  • Managing your online reputation
Get Started Improving Your Website Results Today

Have a quick question? Let us know how we can help you out!